Athlon CIF Team
A WINNING COMBINATION
Athlon CIF was founded and is operated by capital market and sports management professionals with an extensive network, substantial industry knowledge and a proven track record for delivering success.
The Athlon CIF team of experts allows us to establish specific, unique and tailored strategies for Athlon CIF acquired clubs to maximise asset value and sporting success.
CEO & Co-Founder
Sports and Entertainment Executive, with 20+ years of leading sports industry expertise predominantly in the direction and management of professional sports organisations. David has worked with governing bodies, rights owners and brands.
- General Manager of Coaching and Development New South Wales Rugby Union.
- Manager of the Waratahs Super Rugby team.
- Manager of Australia “A”.
- Commercial & Operations General Manager (COO) New South Wales Rugby Union.
- Sponsorship Director Volvo Cars Rugby portfolio.
- CEO and Co-owner of Racing Club Narbonne Mediterranee (France)
- Founder & Director of London Food Month – the UK’s largest food festival.
Business executive with over 20 years experience in early stage media, technology and internet businesses. Craig was the founder and CEO of King Content, which was sold to Isentia in 2015. He is the founder of Australia’s most adventurous members’ club for gin lovers, aficionados and enthusiasts.
Founder, Investor and Creator of the podcasts Lunch with Lee and Afternoon Sport. Craig’s passion for technology also sees him as the Co-founder and Executive Chair of Daltrey. Daltrey is creating a next generation digital ID and intelligent middleware platform.
Shane Lee is an experienced Commercial Director with a demonstrated history of working in the information services industry. He has a strong sales and marketing background. Shane had an impressive professional international cricket career, accruing 45 ‘One Day International’ matches and a host of other first class representative matches in other cricket formats during his career.
Flowing from his remarkable cricket career, Shane has an extensive international sports network. Shane has been intent on exploring other avenues after sport, and in addition to his success in the business world, Shane has also launched a successful podcast with tens of thousands of followers.